Anchor Schroeder ASDO GmbH
Manufacturer of anchoring technology, e.g. tie rods for roof structures of exhibition halls, sports stadiums etc. In the context of, among others, the Common Wealth Games 2010, Anker Schroeder thought about a strategic market entry. Based on a market study conducted by WB neutral, including site visits and identification of the decision matrix for relevant projects, the company decided against an engagement in India.