BLEICHERT Automation GmbH & Co. KG

The BLEICHERT Automation GmbH & Co. KG operates globally as a system partner for innovative conveyor systems and specializes in the planning and construction of complete automation solutions in the manufacturing and assembly sector. Among others, BLEICHERT is an integrator for companies in the automotive industry.

After setting up a subsidiary in China, BLEICHERT's focus was on the Indian market. In order to get to know the relevant Indian market environment "directly" and "immediately" on their own skin, the company turned to Dr. Wamser + Batra GmbH - a consultancy that had caught their attention due to its high reputation and profound experience in organizing market exploration trips.

During the 6-day market reconnaissance trip carried out in spring 2015, it was not only possible to establish important contacts with the relevant decision-makers in the Indian automotive industry, but plant visits were also carried out at various locations in India, which gave BLEICHERT a comprehensive insight into the conditions and requirements on site.

Meetings with relevant decision-makers in the Indian automotive industry, plant visits to various locations in India

Thanks to the care and expertise with which Dr. Wamser + Batra GmbH planned the market reconnaissance trip, it was possible for us to get to know the decision-makers and the factors that are decisive for market entry in a relatively short period of time.

Stefan König, sales manager

Project Team

Mike D. Batra
market development