Andra Riemhofer

Representative – Bavaria

Expert for

Market Entry

As a representative in Munich, Andra Riemhofer represents the interests of Dr. Wamser + Batra GmbH in Bavaria / South Germany.

My cousin in Delhi keeps telling me that in one of my previous lives, I must have been an Indian. We do not have proof of this, but I like the idea! Taking about my current life: I was born in the 1970s and, after completing school at the age of 18, I first opted for a Duale Berufsausbildung (Dual Vocational Education and Training), becoming a Management Assistant in publishing. A few years later, I studied business administration and this is when I, for the first time, went abroad and had the opportunity to realize that what people in Germany (or at least members of mainstream society) consider “normal” does not apply everywhere else, at least not in India. I did survive the culture shock, and the interest in digging deeper into the topic of (inter-)cultural differences eventually led me to enrol in a master’s program in Intercultural Communications and Cooperation a few years later.

Apart from my work for Dr. Wamser + Batra, I assist foreign (i.e., non-German) companies with developing business in Germany and help them avoid (or overcome) the pitfalls one could or would typically fall into when when dealing with Germans for the very first time.

Andra Riemhofer is involved in both business development and project work.