Mr. Rustenburg has gained thorough management experience in the sales and marketing sector of the agro, pharmaceutical and consumer goods industry. He has been a lecturer for marketing at the University of Utrecht for many years as well as a marketing consultant for numerous Dutch companies. His personal references include Dell, T-Mobile, Bauerfeind and KLM.
“In India, too, a market strategy adapted to the market matters. This applies both to German companies and particularly to Dutch companies, which do not have a head start due to the good reputation “Made in Germany”. And therefore, they have to deal more intensively with the topics of “proper” positioning and customer approach.”
WB has successfully worked together with Mr. Rustenburg on a whole series of projects for Dutch companies and associations. Industries concerned were the automotive supply industry, shipbuilding / marine supply industry, agrotechnology and the food industry.