Shadab Ahmed

Expert Market Intelligence

At WB, he manages projects in the area of marketing & sales and acts as an interface between the German investors and Indian suppliers including products and services. Key areas of focus include market research, supplier networks, procurement strategy development and project management.

Assessing and connecting the core elements between two large markets (Germany and India) is challenging and requires a step-by-step and thorough approach. Analyzing the market and working at macro level is of particular interest to me and helps in providing better market solutions effectively and comprehensively. I believe market research should serve as an innovative tool to define market strategy, conduct primary and secondary research and determine the most efficient sourcing channels. Quality research always leads to better advice.