DP Supply is part of Germany's largest dairy company, DMK (Deutsches Milchkontor) Group, and produces functional ingredients for the global food industry. The company produces a wide range of high-quality powdered ingredients that are used in the bakery, savoury applications, convenience food, ice cream and desserts and beverage segments.

In order to find out what potential the DPS and DMK products have on the Indian market and to gain a more comprehensive picture of the Indian market structures, DP Supply commissioned Dr. Wamser + Batra GmbH to conduct a market study in July 2015. As a result of careful research and direct discussions with important industry representatives on site, the study presented a detailed overall picture that convinced the client.

Analysis of potential market segments, competitors and local market structures.

We had already gained an impression of the professionalism, pragmatism and far-reaching experience of Dr. Wamser + Batra GmbH during the project initiation and kick-off meeting. The result fully met our expectations - a structured and extremely profound and practical market study, which we have rarely experienced in comparable form.

Mathias Maiworm, managing director

Project Team

Mike D. Batra
market development