The leading manufacturer of bathroom furniture and accessories from Hemer, Sauerland, KEUCO GmbH & Co. KG, opened a branch office on the Indian subcontinent in August. This is also associated with the official start of its own sales activities in India - both accompanied and supported by Dr. Wamser + Batra GmbH from Bochum.

Founded in 1953, the KEUCO company looks back on a long tradition of producing design-oriented top quality for the bathroom. Over the last two decades, the company has become the market leader for high-quality bathroom accessories, furniture and aesthetic furnishing concepts thanks to high quality and modern design. KEUCO is now successfully active worldwide.

"As awareness of high-quality bathrooms is also increasing in India and the number of customers with purchasing power who are looking for furnishing concepts 'Made in Germany' is growing, it is the right step for us to now become more involved locally," says Marc Leicht, Sales Manager of KEUCO GmbH & Co KG. "We want to be where our customers are in the future, and one of our growth regions will certainly be India."

The consulting firm Dr. Wamser + Batra, which specializes in India, established a local liaison office for KEUCO and was significantly involved in the development and implementation of sales activities. "Dr. Wamser + Batra has proven to be a committed and reliable partner that has contributed significantly to our current market presence in India," says Marc Leicht. "We will continue to work with the consulting company in the future, for example in the development of a showroom and sales network in northern India."

Establishment of a Liaison Office

Support in the search for distribution partners in North India

Takeover of the entire administration of the Liaison Office

Dr. Wamser + Batra has proven to be a committed and reliable partner who has made an essential contribution to our current market presence in India. We will continue to use their expertise for our success in the future.

Marc Leicht, Sales Manager

Project Team

Mike D. Batra
market development