Ettlingen-based optimed Medizinische Instrumente GmbH is active in both the production and research and development of medical devices for minimally invasive therapy. The company's particular focus is on the specialist areas of vascular interventions, gastroenterology, urology and spine (vertebroplasty / kyphoplasty).

In September 2015, optimed commissioned Dr. Wamser + Batra GmbH with the planning and implementation of a market reconnaissance trip. The aim of this trip was to obtain a direct on-site assessment of the market opportunities and to make contact with important local representatives in the field of minimally invasive therapy. In order to ensure that the meetings would be focused on the group of the true top decision makers of this industry, WB did thorough preliminary work and selected them on the basis of several preliminary discussions.

As a basis for further market development, WB planned for optimed not only discussions with doctors and surgeons, but also with the purchasing managers of important hospitals in India, distributors and service providers, such as authorities and agencies responsible for product approval and market regulation and logistics companies.

The market reconnaissance trip, which took place between the end of November / beginning of December 2015 and covered the metropolises of New Delhi, Mumbai and Bangalore, was very well received by the customer.

Meetings with important local representatives of the minimally invasive therapy industry as well as with purchasing managers of important Indian hospitals, distributors and service providers as a basis for further market development.

Thanks to the precise preparatory work of Dr. Wamser + Batra GmbH and the far-reaching network it has on the ground, the five-day market reconnaissance trip was optimal for gaining an in-depth understanding of the complex Indian market and assessing the opportunities for one's own company in it. The quality of the result and the good cooperation were absolutely convincing for us.

Nicholas Cooper

Project Team

Mike D. Batra
market development